Bankers Unite To Encourage Shopping Local

 

TennCommUNITY is the product of a collaboration of nine community banks
who had a desire to help small businesses recover from the impact of COVID-19. These banks “united” to create an initiative to urge the communities to shop locally. As Melynda Bounds (V.P., CedarStone Bank) said “We’ll do whatever we can to bring awareness to small businesses”. The Lebanon Wilson County Chamber of Commerce, Mt. Juliet Chamber, and Watertown Chamber joined the efforts by spearheading the creation of the TennCommUNITY website and Facebook page, coordinating radio appearances, newspaper ads, and other media advertising.

Left to Right – Jason Loggins, Melynda Bounds, Lee Campbell, Nathan Harris, Debbie Lowe, Chris Crowell, John McDearman & John Lancaster

What is TennCommUNITY all about? John McDearman (CEO, Wilson Bank & Trust) explained it simply when he said “This is about working together to get us to a better spot”. A kickoff video featuring over 40 small businesses along with eight of the bank representatives and the three Chamber presidents was
one of the first promotional pieces that was completed to introduce the initiative in July. You can watch the video by visiting TennCommUNITY.com. The website also features podcasts and business listings, as well as resources and tools for small business owners. The initiative is scheduled to run through December. John Lancaster (Chairman & CEO, First Freedom Bank) noted that “Now is absolutely the right time for this campaign. It’s pretty simple. Shop at home. When asked why First Bank decided to join the initiative after it was launched, Shawn Glover (Sr. V.P., First Bank) replied. “If we want to live and work in a wonderful community, I believe it is our responsibility to contribute and support the people and the businesses in the community. We can each do
our part by shopping for goods and services locally.

Shop as you do now. Dine as you do now, but whenever possible, use that local business”.

Who can participate in TennCommUNITY? Any small business in Wilson County. You do not have to bank with one of the nine local sponsoring banks or
be a member of the Chamber of Commerce. Melanie Minter (President & CEO, Lebanon Wilson Co. Chamber of Commerce) said “Our goal with this initiative is to help small businesses with marketing and different tools”. Becky Dungy (President, Watertown and East Wilson Co. Chamber of Commerce) added
that “we want to promote small businesses through this crazy world we are going through right now”. “People in Wilson County can get involved in TennCommUNITY by continuing to shop local” pointed out Debbie Lowe (V.P., F & M Bank).

What is the goal of this initiative?
As Lee Campbell (Sr. V.P., Pinnacle Financial Partners) shared with Coleman
Walker on August 3rd, “We want to change lives and support our small businesses”. The reaction from the small business community has been
overwhelmingly positive. Most every business that has submitted their information to be added to the TennCommUNITY website business listing
has expressed gratitude for developing this to help promote their business. If you visit the business listing on the website, I guarantee that you will discover at least one business that you had no idea existed in Wilson County! If you
want your business added to the site, contact us via the “Contact Us” on www.tenncommunity.com or call the Lebanon Wilson Co. Chamber at 615-444-5503.
We brag about Wilson County being unique, special, and filled with authentic southern hospitality. Chris Crowell (Sr. V.P., Southern Bank of Tennessee)
affirmed that “Small businesses are important in our community”. If you knew that one of your favorite establishments was in danger of going out of business, would you not step up and support them? As Nathan Harris (Commercial Banker V.P., Liberty State Bank) commented “We want all businesses in the community to be strong and healthy.” When asked why his bank decided to get involved, Jason Loggins (Market President Wilson County,
Bank of Tennessee) expressed “Our bank decided to get involved because we are a community bank and simply put, we are going to bank our community”.

What can you do to help small businesses in Wilson County? Mark Hinesley, (President & CEO, Mt. Juliet Chamber of Commerce) summed it up perfectly
when he said “This is the chance for people to step up and say ‘I care’”

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